Bob Garfield Rates the Super Bowl Commercials

KnowNOW!

Global Economic Watch

Syndication

Recent Posts

Tags

Archives

"If we can't depend on Anheuser-Busch at the Super Bowl, what can we depend on?" So asks Advertising Age's Ad critic Bob Garfield.  Garfield was underwhelmed by the ads in yesterday's big game.   In lamenting the quality of ads for this year's Super Bowl, he says there was a lot of "meh."  Not a lot of bad, not much good.  Just a lot of so-so.  He says Anheuser-Busch's best ad was its simplest.  He gave three stars for a Budwesier Select 55 15 second spot:

No horses, no babies, no jokes. Just 15 seconds of interesting news: "The lightest beer in the world." The brewer's best spot of the game.

The only ads to get more stars were from Audi, Chrysler, and Qualcomm (for its new FloTV).  All garnered 3.5 stars from Garfield.  You can read his full ratings by clicking here.  And Garfield also breaks down the ads in a video over at AdAgeClick here to watch.


Posted 02-08-2010 9:38 AM by Graham Griffith
You must login to your account to comment. If you do not have an account, please register to enjoy the full benefits of the site!