You want to start a company. No doubt you have a good idea. But Nikos Mourkogiannis says you need something more--purpose. Purpose, he says, drives the creation and growth of successful businesses. A company's purpose should "unify people," and direct the business toward success. Mourkogiannis is an independent consultant with an expertise in strategic leadership, and he initially put forward his central belief in his book Purpose: The Starting Point of Great Companies. He recently talked to Harvard Business Publishing's Sarah Green, and discussed what he thinks are examples of great companies and the purpose of each.
Posted
01-14-2010 9:17 AM
by
Graham Griffith