Tim Brown is an industrial designer. He also happens to be president and CEO of IDEO, one of the leading "design and innovation" consultancy firms in the world. IDEO's approach is based on user-centered design, and it has become known as a leading innovator in large part because of its "design thinking." Tim Brown spoke at the Commonwealth Club, and he stressed that good innovators don't magically dream up ideas--they design solutions. As IDEO did for Shimano:
The full program is worth your time, as Brown explains the whole design thinking process. You can watch it here.
Posted
12-01-2009 1:30 PM
by
Graham Griffith