Ad Age editor Jonah Bloom says "the marketer has truly become the media owner." With technology lowering "cost of entry" dramatically in the digital age, some marketers are now able to take their messages directly to consumers. In this Ad Age video, Bloom discusses some of the recent success marketers have had, and suggests these are not exceptions, but signs of a larger trend:
Posted
11-20-2009 9:58 AM
by
Graham Griffith