John Gerzema, Chief Insights Officer for the marketing firm Young and Rubicam, sees a major shift in the "post-crisis" behavior Americans. He says the American consumer is "de-leveraging," and he is bullish on what that means for the future of the US economy. The consumer is newly empowered, in Gerzema's view, and he outlines how this will bring about positive change in the economy in this Ted talk:
Posted
11-18-2009 10:13 AM
by
Graham Griffith