Richard Thaler, professor of economics at the University of Chicago's Booth School of Business, studies behavioral economics and finance. So perhaps it isn't surprising that he wants banks to consider building stronger relationships with consumers based on the way consumers behave, rather than making a profit off of consumers' misbehavior (overspending, tardy bill paying, etc.). Building trust with customers likely means lower short-term gains for the banks, but it might also mean longer relationships with better customers. He explains his idea in this BigThink video:
Posted
09-03-2009 8:27 AM
by
Graham Griffith