Human Centered Design and a $25 Incubator

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I'm a big fan of designer/innovator/educator George Kembel.  He's a co-founder and executive director of Stanford's d.school.  The d.school is a multi-disciplinary design institute centered on teaching design thinking.  Design thinking, to put it simply, is a human centered design approach.  Kembel spoke at the Chataqua Institute earlier this month, and he shared an example of a product that d.school students developed--a $25 incubator.  Those students have since launched a company, Embrace, through which they plan "to help the 20 million vulnerable babies born every year around the world, who can not access traditional incubators that cost up to $20,000."  Here's Kembel in an excerpt from the speech.

Kembel's full speech is titled Awakening Creativity, and in it he talks about how to tap into creativity and innovation.  You can watch it by clicking here.   


Posted 08-26-2009 10:39 AM by Graham Griffith
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