As the head of digital for Time Inc's style and entertainment group, Fran Hauser is charting a course in the new economy for some of the largest brands in publishing. And it appears she has had some success in monetizing digital delivery for the print power players. As People magazine, for example, builds its online and, more importantly, mobile readership, future success depends on finding successful new revenue models.
AdAge praises her for transforming People.com "from a site that was very friendly to consumers into one that welcomes both readers and advertisers," and now names her one of 2009's "Women to Watch." Here's why:
Posted
08-13-2009 9:41 AM
by
Graham Griffith