Microsoft's new search engine, Bing, has been up and running a week now.  It is too early to gauge whether or not it will take over as the number two search engine, or even starts to challenge Google, but it appears to be getting some serious traffic.  And that means companies and entrepreneurs are sorting out how to maximize their profile on Bing.  Lisa Barone of Small Business Trends says it is time for small business owners to make sure they have listings through Bing's Local Listing Center:

It’s really important that you take the time to complete accurate business listings in Google, Yahoo, Bing and the other third-party service providers. The more accurate information there is about your company out there, the better chances your customers are going to find you. And when it only takes a few minutes, is there really any excuse not to give your Web site the best possible chance at ranking?

No. There’s not.

Barone walks through the simple steps for creating a listing.  Read her post here.