Broadcast journalists Katty Kay, BBC, and Claire Shipman, ABC, are pitching their new book, Womenomics: Write Your Own Rules for Success, as a way to help women take full control of their economic power. And, they say, women have more power than they realize, due to the combination of three factors:
1) new data showing that companies that promote more women are more profitable;
2) corporate America's recognition that women are the chief decision makers when it comes to purchasing; and
3) a coming talent shortage.
Kay and Shipman spoke about the economic power of women with Charlie Rose:
Or for a different tone, you can watch Kay on The Colbert Report:
Posted
06-08-2009 8:04 AM
by
Graham Griffith