Search and social networking giants from Facebook to Microsoft are acting as social scientists, examining user behavior and how we all interact with others online. The ultimate goal is to try to figure out what ads will make us click, read, and buy.
Microsoft researcher Danah Boyd breaks social networks into three different categories: "personal networks", "behavioral social networks", and "articulated public networks." She explains the groups in this video from BusinessWeek (click here to view):
Posted
06-05-2009 3:53 PM
by
Graham Griffith