Yahoo CEO Bartz on 'What is Yahoo?'

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At last year's D: All Things Digital conference--D6--Jerry Yang, then-CEO of Yahoo, stumbled when host Kara Swisher asked him "What is Yahoo?"  So this year at D7, Carol Bartz, the new CEO of Yahoo, came with that question in mind.  Here's her answer:

Bartz also discussed a challenge that a lot of new company chiefs face: making sense of the org chart.  At Yahoo, there were a lot of technical reasons for the company being organized the way it was, but that didn't mean Bartz couldn't tackle major restructuring tasks.  In fact, it seems, she had to, or Yahoo would cease to innovate:

You can watch more highlights of the interview here.


Posted 06-02-2009 8:12 AM by Graham Griffith
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