Some curious everyday products can be strong signs of economic conditions. For example, Alan Greenspan once told NPR's Robert Krulwich that men's underwear sales are a strong indicator--sales are usually flat, so if they go down, the economy is in trouble. So what's the flip side? Donuts, of course. Or at least that's what retailers Krispy Kreme and Dunkin Donuts have found. Dunkin Donuts has shifted its marketing strategy to put the focus back on the donut:
Posted
05-18-2009 9:32 AM
by
Graham Griffith