Longtime television executive Henry Schleiff runs the Hallmark Channel as head of Crown Media Holdings. Despite the brand-identiity push of adverstisers in recent years, he believes television advertising is not about building brands
after all. It is, he says, about selling
products. In this AdAge video from the 2009 Upfront Summit, Schleiff says it is
time to blow up old myths about television viewing and ads.
Posted
04-30-2009 10:54 AM
by
Graham Griffith