Rita Gunther McGrath and Ian MacMillan say their new book, Discovery-Driven
Growth, is based on the idea that innovators can create "predictable,
manageable, and disciplined process[es]" for business ventures even when they
are tacking something brand new. In this
interview for the Harvard Business Review, McGrath, a professor at Columbia
Business School, says that when you operate without the benefit of institutional
knowledge, you operate on assumptions rather than experience. But that doesn't
mean you have to fly blind. She says
innovators have to "plan to learn" rather than "plan to be right."
You can read the first chapter of Discovery-Driven Growth
here.
Posted
04-23-2009 2:25 PM
by
Graham Griffith