Perhaps you work from home and realized that you can be lazy more productive by not shaving every day. Or perhaps I'm you're part of a protest movement and didn't even realize it. Salon owner Rodney Cutler, "grooming editor" for Esquire and brand spokesman for Norelco, tells Advertising Age "he believes more men are letting it all grow out as an act of 'playful rebellion,' a sign of defiance and of not being a 'corporate slave.'" Sales of electric groomers rose 3% last year, and beard trimming kits rose 4%. Norelco itself saw a 24% rise in sales of groming producst. So can we now look at a Beard Index as an economic indicator to rival the popular Lipstick Index? Or is this just savvy marketing on the part of Norelco? Both? Read the AdAge article here.
Posted
04-03-2009 9:27 AM
by
Graham Griffith