March Madness is in its second weekend.  By the end of Sunday, we will know which four college basketball teams will emerge for the Final Four in Detroit next week.  If you are watching games over the next few days, pay close attention to the halftime score.  Naturally, you want the team for which you are rooting to have a comfortable lead (whether you are a true fan or simply selected that team to win when you filled out your brackets).  But if the game is close, you might prefer to be the team slightly behind.  Wharton professor Jonah Berger explains:

Berger and Wharton colleague Devin Pope have put out a paper titled When Losing Leads to Winning, showing that it is preferable to be slightly behind than slightly ahead in college basketball.  And they explain how this phenomenon can be applied to business.  Read the paper here.