In this global economic crisis, a growing number of American entrepreneurs are turning to...beer. Specifically, they are turning to craft beer, and not to drink it (or not JUST to drink it--sales of craft beer increased last year to the tune of a 10.5% increase in revenue). Rather, they are getting into the business of craft beer, according to the Wall Street Journal.
Last year, even as a recession gripped the country, 114 microbreweries and brewpubs -- restaurants that make their own beer -- opened in the U.S., according to the Brewers Association, a Boulder, Colo., trade group. That marked the highest number since 1999. Openings are expected to decline this year, but start-up activity remains robust, says Paul Gatza, director of the Brewers Association. The group estimates 200 microbreweries and brewpubs already are on the drawing board for the next few years.
The article goes on to point out that beer has a history of being resilient during economic downturns, and craft beer in particular may be poised to take market share from liquor. Read In Lean Times, a Stout Dream here, and watch the WSJ video below.
Posted
03-19-2009 7:27 AM
by
Graham Griffith