image from 1000 x 1000 jackmalcolm.com Two groups of Stanford researchers have come up with different perspectives on time. Jeffrey Pfeiffer, working with Sanford DeVoe of the University of Toronto, found that: " Although it may not have been consciously done, modern management seems to have created a hedonic treadmill in which people want to trade time for money and because of thinking of time like money cannot enjoy leisure activities as much ." In other words, this "monetary view of time" makes modern workers feel more like they must always be doing things that are valuable from an objective and measurable standpoint. Internal satisfaction is not part of the equation in how time is spent, and their research shows that this is making people less satisfied...even less satisfied with their supposedly free time. Another researcher, Melanie Rudd, has taken a different perspective. Her starting point was the prevailing time pressure felt by many working adults. Her research zeroed in on a situation where this feeling of scarcity was relieved: [View:http://community.cengage.com/GECResource/themes/gew/utility/ :550:0] Melanie Rudd, Stanford PhD candidate, uploaded to YouTube (link below) As Ms. Rudd says, time seems to be more plentiful when a person is in a state of "awe." This positive state is comprised of these aspects: a feeling of vastness--either physical or perceptual; a desire to expand this feeling of vastness, by developing the knowledge to further understand and more deeply experience the wonder of the moment; the perception that more "slices of life" can fit into a single unit of time; a change in decision making outcomes the powerful impact of the present moment--and experiencing it to the fullest. Because many of the experiences at work are repetitive and routine, moments of "awe" at work may be few. It may be a reason people seek out the rare and the amazing YouTube video or Facebook post whenever they can. But creative managers can create awe-inspiring experiences for their work-groups. And marketers can use the decision-point created by an awe experience to influence present and future customers. Time is a finite resource, but finding ways to experience time in more meaningful and expansive ways can help individuals in the workforce as well as create ways to satisfy needs that exists in the marketplace. Sources: " How Awe Expands our Perception of Time " Melanie Rudd, YouTube , uploaded December 13, 2012, via the blog maintained by business author Daniel H. Pink , January 14, 2013. " People Now Believe That Time is Money and That is Making Everyone Unhappier ," by Max Niesen, The Business Insider , November 14, 2012. Follow up: When and where was the last time you experienced a feeling of "awe" or overwhelming wonder and appreciation? What is your relationship to time? Are you in charge? Do you feel rushed, as though you do not have enough time? How are your time management skills? Could they be improved? What is stopping you from making those improvements?