January 2012 - Intro To Business



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Teri Bernstein, MBA, CPA has been teaching full time in the Business Department of Santa Monica College since 1985.  Prior to that, she worked in Internal Audit and Special Financial Projects for the 1984 Los Angeles Olympics, CBS, Inc., and Coopers & Lybrand (which is now part of PricewaterhouseCoopers).  She attended the University of Michigan and Wayne State University.

Rupert Murdoch Joins Twitter and Inserts Foot in Mouth

01-05-2012 2:03 PM with no comments

Murdoch tweetAfter just four days on Twitter and 27 tweets, Rupert Murdoch, chairman and CEO of News Corporation, has amassed over 104,000 followers. Why the sudden interest? Some say Murdoch is considering an investment in Twitter, while others see the move as part of an image restoration campaign.

He did manage, within his first 20 tweets, to "slag off" the British. The reply tweet is from a fake account with Murdoch's wife's name, but he still complied by deleting the tweet.

Discussion Starters:

  • Read a few of Murdoch's recent tweets. How would you summarize his goals in using Twitter so far?
  • Looking at more of his tweets over time, how would you assess his participation in Twitter? Do you think it was a good move for him to join?

Posted by john.rich@cengage.com